GEM delivers sustainable solutions using advanced mineral technology to improve lives and restore the planet.viverra, lorem lacus.
Mineral Solutions For A Sustainable Future
From soil health to zero-carbon plastics, GEM is leading the charge for a sustainable future.
Our Mission
Pioneering Sustainability for a Better Tomorrow
At Good Earth Minerals® (GEM), we strive to enhance lives and restore the planet with our innovative Rescue Minerals® blends. Our Business Units, Selecor® and EcoGEM®, lead the way: Selecor® transforms the plastics industry with biodegradable solutions, while EcoGEM® promotes sustainable agriculture and soil health. Together, we’re fostering a greener future.
Cut Plastic Waste
Boost Crop Yields
Repair Our Soil
Capture Carbon
Leave Barren Promises Behind.
Real Solutions. Real Results.
Explore Our Business Units
At Good Earth Minerals® (GEM), we strive to enhance lives and restore the planet with our innovative Rescue Minerals® blends. Our Business Units, Selecor® and EcoGEM®, lead the way: Selecor® transforms the plastics industry with biodegradable solutions, while EcoGEM® promotes sustainable agriculture and soil health. Together, we’re fostering a greener future.
EcoGEM®'s Mission
EcoGEM® delivers innovative mineral-based solutions that enhance soil, water, and environmental health.
- Sustainable Agriculture – Improves soil health, water retention, and global food production.
- Strategic Partnerships – Collaborates with organizations like Trust in Food and The Nature Conservancy.
- Farmer Empowerment – Provides tools to promote responsible land stewardship.
- Cost & Environmental Benefits – Reduces farming costs while minimizing environmental impact.
As the world’s farmers work to feed a growing population sustainably, EcoGEM® fosters a resilient agricultural future with innovative, eco-friendly solutions.
Selecor®'s Mission
Selecor® is revolutionizing the plastics industry by replacing toxic additives with biodegradable, sustainable solutions.
- Proprietary Technology – Creates eco-friendly plastics with a zero net carbon footprint.
- Exceptional Performance & Sustainability – Ensures high-quality materials without compromising environmental responsibility.
- Strategic Market Focus – Targeting packaging, construction, and automotive industries for maximum impact.
- Carbon & Energy Reduction – Minimizes carbon footprints, lowers energy consumption, and reduces food waste.
With a commitment to innovation and sustainability, Selecor® is disrupting the market with cutting-edge solutions that promote a healthier planet.
The Situation
is Dire
The Time for Change is Now
Applications
Innovators of Earth Saving Rescue Minerals®, GEM transforms Earth’s resources into real sustainable solutions that power industries, heal the planet, and shape a cleaner, greener future. Our innovations offer solutions in a broad range of agricultural and industrial applications.
Engineered Agriculture
Agriculture
Food and Drink
Pharmaceuticals
High Performance Plastics
Packaging
Paints & Varnishes
Paper
Our Rescue Minerals® Portfolio
With 520 million tons of essential earth minerals, GEM goes beyond ownership to redefine innovation. We create proprietary blends and groundbreaking applications that harness the full potential of these resources, transforming them into a vital mineral that power industries and drive sustainability. Our portfolio includes:
- Calcium Sulfate Dihydrate (CSD): Vital for agriculture, biodegradable plastics, and environmental restoration as it improves balances pH, soil structure, removes heavy metals, and enhances water filtration.
- Calcium Carbonate: A cornerstone for ecological and human health as it improves nutrient availability and detoxifies heavy metals.
- Zeolite: Removes toxins from the soil and human body, enhances nutrient retention, and prevents ammonia buildup.
- Dolomite: A powerhouse for soil and water health as it balances pH and supplies magnesium.
Leadership Committed to Sustainable Innovation
At GEM, innovation is driven by a team of exceptional leaders with deep expertise in sustainability, global markets, and enterprise growth. Our leadership brings decades of experience in building successful, large-scale operations and driving transformative change across industries. While rooted in mineral extraction, our focus extends far beyond—creating impactful, sustainable solutions that shape industries and deliver lasting value for a better future.
Dr. Jones has 25+ years in finance, leading GEM to 385M tons of assets through mining acquisitions and advanced materials development. Previously, she was President of Chartwell & Company, an investment bank specializing in natural resources and technology. Her expertise spans corporate finance, strategic growth, and sustainable resource management.
Terry H. O’Neal is a proven global executive with 30+ years leading technology and sustainability companies across North America, Europe, and Asia. He has held CEO and President roles at EFI Electronics, Kavlico, Abrisa, Traxon/Osram, and SACO Technologies. With over $1 billion in M&A experience, He currently chairs Alpine Digital Technologies and has served on several corporate boards in the technology and industrial sectors.
Mr. Miller is a climate expert with 16 years at the IFC/World Bank, managing $1B+ in clean energy across 70+ countries. He founded the Center for Global Change, taught at 10 universities, and holds degrees from Cornell and Michigan, including a J.D. & MPP. A Fulbright Scholar, he’s a global policy leader.
Mr. Martin has over 25 years of operating experience in food & agriculture. He was VP of Operations at Essentia Protein Solutions, the world’s largest producer of meat ingredients and functional proteins. Previously, he was VP, Supply Chain Business Processes as well as VP, Scheduling & Planning at JBS Foods (revenues $19B). He also was VP, Logistics and VP, Beef Operation at ConAgra (revenues $12B) and Director of Scheduling at Iowa Beef Packers (acquired by Tyson Foods for $3.2B).. Mr. Martin earned a BA in Accounting from University of Northern Iowa.
Mr. Paulson has over 35 years of experience serving as CFO for several biopharma companies. He has strong relationships across US & international institutional investor communities, raising over $350 Million collectively for three NYSE companies - NovaBay, Avigen and Neurogen. He also spent 14 years as a finance director at Abbott. Mr. Paulson earned a BA in Accounting from Loyola University Chicago and an MBA from The University of Chicago Booth School of Business.
John Beall has over 25 years of experience working with public, private, and private equity-backed companies in both CFO and COO roles. His background ranges from Fortune 100 to entrepreneurial, private companies in commercial/industrial industries such as: energy, technology, manufacturing, construction, and financial services. Throughout his career, he has been focused on creating intrinsic value by improving processes, procedures, and people to increase sustainable financial performance. He has raised and financed over $5 billion in both the public and private capital markets.
Mr. Goodman has over 30 years of senior executive experience serving in multiple roles as President & Chairman of companies with revenues over $400 million in both North America & Asia Pacific. He has worked extensively with private equity across multiple industries providing significant value creating solutions.
Mr. Carstens has held senior leadership roles at Land O'Lakes United Suppliers and Landus, where he has demonstrated a unique ability to balance innovation and sustainability for increased business growth. His expertise includes expansion through sales growth and M&A, and is known for empowering teams to achieve their fullest potential. Matt holds a degree from Iowa State University and has served on several boards.
Mr. Lampros is President of Business Growth Innovations and serves as an Operating Advisor, Partner, and Board Member for private equity and manufacturing firms. He has led Fortune 500 and middle-market companies as CEO or Senior Executive, consistently doubling EBITDA and driving high-value sales at strong enterprise multiples.
Mr. Ford has 30+ years of engineering and project management experience in specialized programs. As Director of System Engineering at Lockheed Martin, he led 175 engineers, technicians, and scientists, managing government development contracts. His expertise spans aerospace, security, and advanced technology solutions.
Dr. Christopher White is COO of New Leaf Biofuel. Previously he was Director of Arcosa’s (revenues $2.3B) Specialty Materials whose products include gypsum-based fertilizers, construction aggregates, and feed supplements. He also worked at Holcim (revenues $3.4B) for 20 years, most recently as a VP of its construction materials group. Dr. White earned a BS and PhD both in Biology both from Auckland University.
Mr. Lewis is Founder of Lewis Operations Advisers. Previously, he was a limestone aggregates Plant Manager for Martin Marietta, and a sand, gravel and granite construction aggregate Operations Manager for Lafarge Aggregates (acquired by Holcim for $30.5B). He also worked as a calcium carbonate Plant Manager for JM Huber, a chemical limestone manager for Oglebay Norton (acquired by Carmeuse for $520M), and a calcium carbonate Manager for English China Clays (acquired by Imetal for $1.2B). Mr. Lewis earned a BA Degree from Middle Georgia College.
Mr. Andersen has over 30 years of experience as owner operator with heavy civil construction and surface mining in Colorado, Arizona, New Mexico and Nevada. Mr. Andersen’s engineering companies have completed projects with the Bureau of Reclamation, Corps of Engineers, FEMA and Federal Aviation Administration for Airport Construction, including State and Federal Highway Asphalt Paving and Bridge Projects. Mr. Andersen served as a Consultant to the Mei Hua Association of Taiwan for mining, engineering and project procurement. Mr. Andersen holds a Bachelor of Arts Degree and Master’s Degree in Business Management and Fine Arts.
Mr. Baringer has 25+ years in supply chain and transportation, holding key roles at IBM, Sterling Commerce, Swift & Company, Tyson Foods, and Schneider National. He earned a B.A. from Luther College and received the 2013 IBM Sales Eminence Award for excellence in logistics and operations.
Mr. Nielsen brings 34+ years of legal experience, including 15+ years as General Counsel of United Suppliers and Landus Cooperative. He holds a B.A. in Political Science from the University of Iowa and a J.D., cum laude, from Thomas M. Cooley Law School, where he was published in the Cooley Law Review.
Mr. Del Castillo has 20+ years of experience in finance, strategy, and M&A for industrial companies. He led Corporate Development at Gates Corporation, a $3B industrial and automotive manufacturer. He holds an MBA, with honors, from the University of Chicago Booth School of Business and a B.A. in Government from Cornell.
Mr. Saenger is founder and CEO of Saenger Associates, a retained executive search firm since 1999. He previously held senior roles at R.J. Watkins, Right Management, Security Pacific, Citibank, and American Hospital Supply. He serves on the Santa Clarita Valley Economic Development Board and holds B.A. and M.A. degrees from Idaho State.
Mr. Lui has 20+ years of senior operating, strategy and deep tech investment experience. He is currently Partner at CarbonN Venture Partners, an early stage climatetech VC firm focused on critical minerals sustainability. Previously, Mr Lui was Senior Director CVC at SK Telecom Americas (~$150M AUM) and VP Strategy & Corp Dev at VSS Monitoring (acq. by Danaher NYSE: DHR). He holds a BS in Electrical & Computer Engineering, BA in Music from UC San Diego, and a MS in Engineering Economic Systems & Operations Research from Stanford University.
Dr. Balbien has helped CleanTech companies secure significant funding through federal state grants. He also served as CFO at Tensorcom, raising capital from strategic partners and investors. Previously, he was CEO of an advanced materials firm, Senior Economist & Assistant Treasurer at Sempra Energy, and a Strategic Planning Analyst at Unocal (Chevron), and JPL/NASA.
Aligned with Global Sustainability Goals
Our efforts support nine of the seventeen of the United Nations Sustainable Development Goals, ensuring that GEM’s innovations contribute to a healthier planet and stronger economies.
